Also in October 2010, Independent Print Limited launched an advertising campaign to promote the new publication. The paper is classified as a ' quality' in the UK market but is published in the standard compact tabloid-size format.Ī press statement released on the website of The Independent on 19 October 2010 announced the launch of the i.
The paper had an average daily circulation of 302,757 in March 2013, significantly more than The Independent, though that figure has since continued to decline, and had dropped to 233,869 by February 2019. Since its inception, the i has expanded its layout and coverage, adding special sections for notable events and revamping its weekend edition. The i was named British National Newspaper of the Year in 2015. On 6 December 2019 the Competition and Markets Authority served an initial enforcement order on DMGT and DMG Media Limited requiring the paper to be run separately pending investigation. The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million. The i came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November 2018. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. Independent Digital News & Media Ltd (2010–2016)ĭaily Mail and General Trust (2019–present) ĭaily Mail and General Trust (2019–present) Front page of the first edition of the i on 26 October 2010
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